Senior Social Media Officer Full Time

The Duke of Edinburgh’s Award
Do you live and breathe social media? Do you understand how to nurture and grow online communities by producing engaging content for audiences across platforms – from Instagram and Twitter to TikTok, Spotify and Facebook? Do you combine producing social content with a data led approach and the appetite to manage end-to-end a high-volume social content calendar? Are you passionate about advocacy and championing young people? Are you up for a challenge?

The Senior Social Media Officer at The Duke of Edinburgh s Award (DofE) will play a crucial role in delivering our brand and Youth Without Limits strategy. You ll be the go-to person for social media content across channels targeting audiences closest to our cause – including young people, influencers, policy makers, corporate partners, current and potential supporters. You ll be a confident communicator with sound news judgement, excellent creative production skills, and a passion for making a difference to young people s lives from the moment you start.

What we re looking for:

A talented, ambitious and news driven social media specialist. You ll have strong social media background with experience in producing engaging and creative content in a variety of formats. You ll be able to juggle competing priorities such as content creation and community management and be open to new ideas and approaches – staying up to speed with the latest trends. You ll have an eye for detail and a nose for a story, helping us to raise the brand profile, engage new supporters and amplify the voice of young people.

You ll also thrive in a fast-paced environment, as comfortable planning and managing the day-to-day social media calendar as you are with using data insight and creative know-how to test and develop new approaches that extend our reach and influence.

Key accountabilities:

Plan and deliver organic social content that delivers a compelling brand experience for all our audiences – this includes optimising opportunities to engage current communities, attract new supporter audiences and build positive brand perception to drive audience growth and consideration.
Plan and manage the day-to-day social media calendar working closely with colleagues across the charity – from media and marketing to external affairs, fundraising and operations.
Support or lead on commissioning and producing high quality organic content for social platforms – including Instagram, TikTok, Twitter, Facebook, Spotify and YouTube – using test and learn to promote social media best practice and push creative boundaries.
Support colleagues to develop, optimise and run paid social media campaigns working with marketing or external agencies.
Translate multimedia stories into compelling social content across channels to grow audience understanding of the charity and consideration to support.
Work with the multimedia story team to develop and deliver co-produced content and stories for social channels working with young people.
Build strong relationships with influencers and content creators, including the young people we work with, to increase user-generated content.
Assist with populating our media library and/or digital asset management system with new assets created.
Be responsible for social media analytics and the monthly social media report, benchmarking data and taking meaningful action from findings.
Identify and keep abreast of both social media and sector trends, capitalising on opportunities to extend our reach and influence.
Help the charity to deliver the brand and tone of voice across all social media channels, including how to build social media confidence across the charity.
Line-manage a social media executive role as and when required.

In return, you will work with friendly and supportive colleagues and can learn and contribute, to shape your role and influence our media delivery at the charity.

We offer excellent staff benefits including a competitive salary, generous pension contribution, flexible working, Volunteering days, Healthcare cash plan and an employee assistance programme.

Successful applicants will be required to undergo a basic/enhanced criminal record check (e.g. DBS/PVG or similar).

Applications will close Monday 29th August – Midnight.

Interview dates WC: 5th September(to be held virtually).