Handle the Agency’s profile and reputation on high profile, sensitive and day-to-day news and issues affecting the organisation and its remit confidently with the media and social media, responding to media enquiries as well as promoting, explaining and justifying its scientific expertise and wider contribution to public health and science nationally and globally.
Implement and deliver effective news and issues management strategies at pace, developing and nurturing media and social media contacts, responding quickly and accurately to breaking or negative news stories to limit potentially damaging coverage and drive the Agency’s reputation, evaluating outcomes and results.
Key responsibilities and results areas
Implement, deliver and evaluate news and issues management strategies that supports the business priorities and culture change set out in the Agency’s delivery plan and play an active part in the communications account management work
Anticipate and monitor key news and media issues in a timely manner and provide news and issues management communications advice to all Agency staff as well as write, edit and publish content to style for our websites, using a content management system
Produce high-quality handling plans that includes reactive lines to take, press notices, potential risks, core scripts, briefings and Q&As and considers the use of share-able social media content, ensuring work aligns and integrates with strategic communications priorities and narratives
Develop, build and nurture professional relationships with journalists and social media influencers based on honesty, authority and credibility and stay up to date on media/social media trends
Act as an Agency spokesperson, appropriately briefing media on issues, arranging media broadcast interviews as required, and participate in a 24-hour media on-call rota.
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