Handle the Agency’s profile and reputation on high profile, sensitive and day-to-day news and issues affecting the organisation and its remit confidently with the media and social media, responding to media enquiries as well as promoting, explaining and justifying its scientific expertise and wider contribution to public health and science nationally and globally.
Implement and deliver effective news and issues management strategies at pace, developing and nurturing media and social media contacts, responding quickly and accurately to breaking or negative news stories to limit potentially damaging coverage and drive the Agency’s reputation, evaluating outcomes and results.
Key responsibilities and results areas
Implement, deliver and evaluate news and issues management strategies that supports the business priorities and culture change set out in the Agency’s delivery plan and play an active part in the communications account management work
Anticipate and monitor key news and media issues in a timely manner and provide news and issues management communications advice to all Agency staff as well as write, edit and publish content to style for our websites, using a content management system
Produce high-quality handling plans that includes reactive lines to take, press notices, potential risks, core scripts, briefings and Q&As and considers the use of share-able social media content, ensuring work aligns and integrates with strategic communications priorities and narratives
Develop, build and nurture professional relationships with journalists and social media influencers based on honesty, authority and credibility and stay up to date on media/social media trends
Act as an Agency spokesperson, appropriately briefing media on issues, arranging media broadcast interviews as required, and participate in a 24-hour media on-call rota.
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.