Head of Growth Full Time

Tala

Tala has been on a rocket ship since its founding in 2019 by Founder Grace Beverley. Built on largely organic socials, we have matured into a DTC eCommerce business with a multi-faceted growth and retention strategy across Organic, Paid Social, Search, CRM, SEO, Influencer and Affiliates. At just 4 years old we’re trading on impressive numbers and doing 2X LY. We’re deep into scaling mode, through existing channels and new ones, and Growth is forefront. Reporting into the Marketing Director you would lead this charge. You will manage a dynamic combination of in -house team and leading agencies across acquisition and retention.

Tasks

Day to day this looks like:

• Conceiving of, selling in, and executing the marketing and website strategy across the business from the tactical to the moonshot
• Driving for brand additive growth across all channels 24-7
• Analysing quantitative and qualitative data for business insights, improving our data-stack as you go
• Owning, optimising, tracking and reporting customer behaviour through the full funnel of acquisition and conversion. This includes full ownership conversion optimisation programme and website design.
• Setting and continuously revisiting the strategy for customer acquisition and retention across the various brand touch points
• Managing the paid social, paid search, CRM, SEO, Influencer and affiliate channels, teams and agencies and supporting management of web development agency
• Supporting in the selection and management of software and apps such as recommendations engine, referrals, lead attribution etc
• Support the leadership team with the setting, strategic adjustment to and monitoring of spend and departmental budgets. Helping model out different scenarios and forecasts, providing optimistic and conservative targets to the team.

Requirements

You should:

• Have at least 5 years growth experience
• Have significant experience in a similar role in another consumer brand
• Have demonstrated a track record of material growth in previous roles
• Have experience managing a team, high performing agencies and working with senior leadership
• Be comfortable working in a start-up environment: working lean and quickly with available resources, making data based decisions
• Be highly numerate, attentive to detail and analytically minded
• Be driven, ambitious, solution oriented, and nice to work with
• Be excellent in supporting software applications and data warehouses

Benefits

What we can offer:

• Competitive salary & bonus
• Hybrid work: Mondays and Fridays remote, Tues – Thurs at our Vauxhall office
• Work-life balance: Half day Fridays, 25 days AL
• Fun, energised, startup working culture
• Beautiful and bright offices in a historic building in central London (near Vauxhall) with other startups on site
• Intellectual stimulation and professional growth
• Experience working in one of the best performing consumer goods startups in the UK
• A sense of mission, and contribution to the greater good
• Clothing allowance and discount on the best athleisure in the game
• Shreddy fitness app, duvet days, brand partnership freebies and more!

About us:

Our shopping habits are driven by global powerhouse fast fashion brands, churning out hundreds of thousands of cheap clothes every day, telling us we must shop and wear the latest styles.

TALA is the brand you always knew you wanted but could never quite find – sustainable activewear and athleisure styles at competitive prices without the need to compromise on high-performance designs and flattering fits. TALA is here to disrupt the industry and demand change with wardrobe staples and on-trend pieces, making conscious shopping choices easier for everyone.

TALA was founded in May 2019 by fitness entrepreneur Grace Beverley to disrupt the fast fashion and activewear industries after years of working in the space. TALA, conceptualised on pillars of sustainability, inclusivity, and accessibility, creates sustainable styles at competitive prices without the need to compromise on performance, design or fit.

We are TALA. Flattering fits you feel good in and good about.