AW MEDIA RECRUITMENT LIMITED
AW Media Recruitment are delighted to be partnering exclusively with this London based indie that pushes the creative boundaries of factual content.
They are now entering an exciting phase of growth. Their aim is to significantly increase its market offering by securing investment to take advantage of the current evolving market dynamics, where shifting viewing habits and ad spend present a tremendous opportunity for more agile companies like theirs.
Their immediate focus is on digital, digital branded content and brand funded programming to generate revenue and cash flow. Concurrently, their development team is creating ideas for the traditional commissioning market, which typically involves longer lead times.
The US market is their primary target, offering substantial opportunities with its expansive global networks, large audiences, and advanced AFP (advertiser-funded programming) infrastructure.
Initially, they aim to deliver high-quality programmes within the following factual subgenres for both digital and broadcast platforms:
Their mission is to grow from a boutique production house into a mid-sized company, recognised for producing high-quality factual programmes with international appeal across various platforms.
THE ROLE:
As the Head of Branded Content, you will be responsible for driving revenue growth by building partnerships, securing commercial opportunities, and overseeing the monetisation of branded content across both broadcast and digital platforms. This role requires a creative visionary with strong commercial acumen and a proven track record in the branded content, advertising, or entertainment industry. The ideal candidate will bring a blend of storytelling expertise and strategic sales leadership to maximise brand partnerships, sponsorships, and audience engagement.
In this pivotal position, you will create and implement innovative branded content strategies, developing brand-related concepts and program ideas that foster early-stage engagement with brands and advertisers while ensuring alignment between editorial integrity and brand objectives. With a background in branded entertainment and extensive agency and brand contacts, you will work closely with our development team to translate brand requests, objectives, and briefs into brand-funded entertainment. Subsequently, you will lead pitches to broadcasters and digital channels featuring integrated brand partnerships.
The Head of Branded Content will also play a key role in establishing long-term brand relationships, negotiating commercial terms, and securing brand-funded developments. With well-established relationships with broadcasters and digital channels engaged in branded entertainment, you will leverage these connections to maximize commercial opportunities for our partners, embedding their brands seamlessly into show content or digital media.
Given their focus on travel programming and digital content, relationships and contacts in the travel industry would be a valued bonus in this role, but this is not essential.
Key Responsibilities:
1. Revenue Generation and Sales Strategy
2. Client Relationship Management
3. Cross-Functional Collaboration
THE PERSON
You will have a proven track record of securing funding for branded content across both broadcast and digital platforms. With a keen eye for identifying commercial opportunities, you are passionate about transforming these prospects into successful funded productions.
Key Attributes:
AW Media are an equal opportunity agency and will consider all applications.
We are dedicated to hiring diverse talent and ensuring that we treat you with respect and support throughout the interview process. We strive to include diversity, equity, and inclusion practices in our everyday work, and we commit to using these for our business and for all our Clients & Candidates