Group M Worldwide Inc.
Ours is the story of the eternal upstart and change is in our DNA. We were born with the ambition to change the world through media. Raised in Asia, we are now the world s most geographically balanced global network spanning US, Latin America, Europe, and Asia. Mindshare s birth in 1997 shifted the focus from media as a pure commodity to media as a change agent.
Our ambition was to go beyond the traditional media descriptors of “Optimise, Capitalise, Maximise.” We will not be defined by the formulaic definitions of media. Mindshare s story is about teamwork. It s why we called ourselves Mindshare in the first place!
We were designed to be a global network, balanced in every region, with clients benefitting from both global and local insights. Today 75% of our business is global and our global network and integrated approach is our strength.
We are a global media agency network with billings more than US$31.4 billion (source: RECMA) and our network consists of more than 7,000 employees, in 116 offices across 86 countries. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world s leading communications services group
Qatar Tourism s mission is to put Qatar firmly on the global tourism map and establish it as a word class premium tourism destination, attracting visitors from around the globe who are seeking unique and authentic travel and holiday experiences.
Qatar currently activates campaigns in the following markets: UK, IE, FR, DE, TR, SA, NO, FI, SE, NL, DK, CZ, US, CA AU, CN, IN and the list is expected to grow
Qatar have huge ambitions to accelerate visits over the next few years by focusing on key demand space opportunities across markets: Sun, Sea & Sand, Active Holidays, Relax & Rejuvenate, Culture Enthusiasts, Luxury Breaks, Romantic Getaways
Qatar is largely a blank canvas for travel audiences, suffering from lack of awareness, perception, or distinctive brand association. Qatar operates in an increasingly competitive environment, with regional neighbours stepping up investment in tourism, infrastructure, and communications
The launch of their brand campaign in 2021 began the journey to truly put Qatar on the tourism MAP and there is a huge opportunity to build momentum and heighten the attention gained and boldly position Qatar as the preferred destination for both point to point and stop-overs
Qatar are a fast-paced client who are looking for passionate and dynamic talent to join their team. The Global clients are based in Doha. MS work closely with the client team and AMVBBDO who are the creative agency to develop integrated strategy and campaigns. Qatar are at an inflection point and looking for MS to help them on their journey to accelerate growth
The Business Director role is a senior role that required to develop best in class global/regional digital marketing and media solutions for your client. You must be digitally ahead, connected, diplomatic, pro-active, and solution oriented .
The successful BDs role will be 30% Global and 70% EU. The EU aspect of the role will be to lead the EU Hub which will deliver digital planning and activation. The BD will drive digital planning and activation workstreams and best practi ce .
The successful Planning BD will be someone that is solution orientated, proactive, able to work autonomously and able to collaborate with clients X-agency partners and MS team. Experienced in unpacking client briefs and challenging them in a constructive way. They will take pride in their work and always strive to elevate the quality of what they do and position MS as experts in digital thinking, planning and business solutions
The global 30% is focus on the need to raise the floor and the celling in terms of digital planning rigour and excellence . They will be required to guide and consult local teams that require planning support
As Qatar are relatively young in the media and marketing space, this role would be a great opportunity for the right candidate to make their mark and support the Global Mindshare teams ambition to accelerate digital strategy & planning, creative & media integration to drive business outcomes
The BD role will report into Global Digital Lead
Key Skills and Experience