EMEA Planning Director Full Time

Group M Worldwide Inc.
Planning Director

Job title: Digital Planning Director

Group: EMEA Paid Media Engine

Reports to: EMEA Planning Lead

Job purpose :

This role is responsible for the digital planning and integrat ion o f the EMEA activation hub for this client . We operate a fully integrated cross – digital channel approach to deliver ‘s media objective s . The EMEA Paid Media Engine team provide s a digital planning and buying approach to driv e maximum ‘Outcomes’ for across the region .

This role is dedicated to leading integrated digital planning , client leadership and operational project management in the paid media engine , working alongside a specialist channel delivery team and an overarching digital Engine lead. Whilst being a key point of daily contact for our local hub connectors in applicable markets, y ou will also be responsible for building a strong relationship with :

• The Central media team (Operational planning and performance leads)
• Local stakeholders
• L ocal Mindshare teams
• Mindshare Global Client Leadership team

Reporting S tructure:

The Planning Director report s directly to the EMEA Planning lead . You will work directly, day to day with our channel delivery specialists to ensure consistent high quality output for our client stakeholders.

Experience required:

• 5 years + of strong digital media planning & buying experience. Ideally local and regional/multi market
• Well versed in digital media planning across channels ( search, social & programmatic display/video )
• Understanding of brand and demand media planning principles
• Experience in forecasting & scenario digital planning to deliver to client targets
• Excellent client facing communication & presentation skills
• Hands on knowledge tools such as Google Analytics, search trends, ad servers ( e.g. DoubleClick ), social analytics ( e.g. Crimson Hexagon), data visualization & analysis tools

Personal Attributes:

• Works well within a t eam environment , with c apability to work and own projects independently
• A ‘ can-do ‘ attitude who is energetic with a hands-on approach to service client relationships
• Positive & productive – solutions orientated
• Organized with a strong attention to detail.
• Great interpersonal and communication skills

Key skills & knowledge:

The individual will be expected to use their own initiative to manage and coordinate workstreams to deliver integrated campaign s across search, social and programmatic platform s . You will lead by example, creating an environment where all members of the team have an opportunity to fulfil their potential and deliver exceptional work for our clients .

The 3 key principles of the role are:

• Deliver insight and lead integrated digital planning across the consumer journey
• Central lead communicator for all digital projects and processes . Collaborator with delivery team to provide a single solutio n to
• Owner of the end to end client key deliverables for your market/s and work in full collaboration with the local MS team as one Mindshare team. ( e.g. quarterly/yearly planning & QBR process) .

Principal responsibilities :

Drive Performance

• Focusing on integration to drive digital strategy & data driven marketing
• In partnership with local team and planning and activation lead s – lead the planning conversation for client stakeholders
• Lead and present strategies, media plans/ documents incorporating communication goals, recommendations, rationale, ideas and implementation, planning costs and budget splits and KPI’s
• Collaborate with team on plans , insights and recommendations
• Ensure reporting is focused on actionable insight. Be able to surface and share insights back to the client, and work with the team to surface optimisation opportunities
• Be able to articulate key drivers and barriers to delivering media targets
• Develop understanding of the business – across new cars, used cars, business, aftersales and subscriptions
• Involvement in regional Joint Business Plan workstreams with Facebook and Google

Drive our Product

• Collaborate on a consistent, best-in-class approach to digital planning for
• Create and maintain account roadmaps for every market , covering testing, innovation, growth and other elements for your market s

D evelop our process

• M anage digital cross channel planning processes & outputs across Paid Engine and local planning team
• Coordinate holistic media plans as a response to brief working with local Mindshare teams for non-digital and non paid engine activity.
• Work with a project management solution to develop and streamline ways of working
• D rive integrated ways of working between the Paid Engine and M indshare Local teams
• Ability to multi-task, prioritize jobs and manage own and the teams time efficiently
• Manage planning timeline and client request s efficiently for the team
• Ensure team delivering on the key deliverables from strategies to follow up actions/ tracking from calls to ensure the team is accountabl e
• Constant ly review all optimization, budget management and other processes to identify opportunities for improvement in effectiveness or efficiency

Rais e our profile

• Surface and share great work from the team
• C ontribute to case studies , p oints of v iew and lead area of planning expertise to support the team keeping on top of the latest trends or tech
• A clear and concise style of writing with confident, persuasive presentation skills.
• Build and maintain relationships with local c lient l eads, offering strategic guidance to help grow the business and strengthen the relationship

P ersonal p erformance measures :

The Paid Engine Planning Director w ill predominantly be measured on the output s below :

• Ensure the teams deliver excellence in idea creation, digital infrastructure and execution across digital / data assignments
• Motivated teams – measured via 360 and informal feedback
• Client satisfaction via formal and constructive feedback
• Strong relationships with all key contacts via 360 and informal feedback
• I nvolvement in New Business and internal projects
• Demonstrating skills and behaviors as outlined above, leading by example
• Quality of work delivered by you and your team and Performance against client objectives