Digital Integration Director Full Time

Fuse

About the Role:

As Digital Integration Director you will be taking responsibility for leading the day-to-day output of the team demonstrating clear, forward thinking planning with focused attention on upfront planning across all media channels, with a particular focus on digital & video channels & platforms. Beyond targets, you will be responsible for elevating the client’s learning, measurement and innovation agenda through robust testing and first to market thinking. You will also contribute to the development of the growing Digital Integration function within Hearts & Science, contributing ideas and getting involved in workstreams to help it evolve into an integral part of the business that drives revenue growth and improves client retention.

Your main responsibilities will include:

• Overseeing the flawless planning and delivery of holistic digital campaigns across multiple brands
• Be able to work with senior agency partners to deliver new to market opportunities deep rooted in business needs and build impactful joint business partnerships
• Acting as the primary digital activation POC for the client, helping them move towards greater digital maturity
• Leading and motivating a team to create holistic, innovative implementational media plans that are then brought to life through effective buying
• Ensuring stringent application of best practice across all campaigns to ensure campaigns run with no errors
• Driving integration of different digital specialists to ensure a holistic approach to media buying
• Working with CX team to deliver closer connections between client marketing requirements and digital channel opportunities
• Working with the Connections Planning team to ensure timely delivery of relevant, informative briefs for activation and to ensure digitally mature thinking is applied to each stage of the planning process

WHAT YOU WILL BRING TO THE ROLE

Experience: 8+ years working in digital, with specialist experience within at least two channels of PPC, programmatic display and social, Proven experience of utilising diverse data sources to accelerate digital performance

Communication skills are critical in this role, so the ability to construct logical and persuasive recommendations is key. A naturally collaborative approach is likely to drive both effective working patterns internally, and a good profile with media owner partners and key senior clients alike.

Skills: Very strong understanding and knowledge of platforms in the social, programmatic and search landscape & the unique value each digital platform can bring to the media mix, Understand the importance of website and user journey in the wider media planning process, Familiar with advanced attribution and measurement solutions to help shape the development of our media planning & delivery output, Comfortable and proven track record of 1st, 2nd & 3rd party data knowledge, understand & application

Attitude : Positive, entrepreneurial, self-starting, excellent communicator and collaborator. Ambitious and proactive. Restless and resilient

About the Agency:

Part of Omnicom Media Group (OMG UK), Hearts & Science are one of the fastest growing agencies in the market.

Built in the digital age with agility at our core, our DNA is different from your average media agency. Our people bring to life our values of challenging conventions, celebrating difference, collaboration and positivity.

The core of our difference is rooted in our culture, something we invest significant time and energy into nurturing to ensure our people remain happy and fulfilled.

A central pillar of creating an agency Fit for the Future is making decisions that benefit our people, our agency, our partners and our clients both today and tomorrow. In media terms this means total transparency, over-and-above data governance, ethical media practices and thinking both long and short. This extends into our approach to learning & development, our diverse staff population, and social calendar.